Email Marketing: Videos or No Videos?

The short answer is “Yes – Videos!”

Email recipients find videos more interesting, and in some cases irresistible. They see the video link with the big red PLAY button, and they are compelled to click on it.

– Video emails get more conversions than text only emails.

– People prefer to watch a video over just reading text.

– Click-through rates double when you use a video in your email.

Ok, I get it – Video Emails work. But how exactly, is it done?

We are not talking about including a video as an attachment in our email. We are talking about sending a real video email. When someone opens your email they see the video right there, they click on it and it plays.

The easiest way to do this is to use YouTube and Gmail.

Post your video to YouTube, copy the YouTube link and paste that link into your Gmail email. When your recipient gets your email, a video thumbnail will appear and they just click on it.

This is great if you are just sending a single email, but Video Email is really powerful when you can send it to many people in your email marketing campaigns. To utilize video email marketing you will need a service that specializes in video email.

Our video email is built right into our CRM. You won’t have to duct tape several systems together to make everything work properly. Watch this video to see how easy it is to send a Video Email in AllClients.

In AllClients CRM software you can use Video Email marketing in your autoresponder campaigns, in your automated workflows and you can even blast out a video email to a filtered group of your contacts.

What about making the video itself?

Don’t put things off because you think you need to figure out how to produce a professional video. In many cases, a homemade looking video is more effective, and makes you seem more real and approachable.

What is an Autoresponder and How Do I Create One?

An autoresponder is an automated process that sends emails out at preset time intervals.

Let’s say you have someone interested in your product or service, but they are not quite ready to buy. You want to stay in touch with them, answer their questions, and keep reminding them that you have the solution they are looking for. But at the same time, you don’t want to come across as a pushy salesperson.

There is a balance where you are providing useful information and helping them get to a “yes” decision, vs scaring them away by being too aggressive.

This is where an Autoresponder can help.

With the help of an Autoresponder, you can build an email drip campaign to send out a series of emails that you write in advance. Then those automatic emails can be sent out to an individual or a group in a particular sequence.

For example, your Autoresponder Campaign might be set up as follows:

Email #1: Goes out when you find someone interested in your product.

Email #2: Sent 1 week after the first email was sent.

Email #3: Sent 2 weeks after email #2 was sent.

Email #4: Sent 2 weeks after email #3 was sent.

And so on…

An Autoresponder Campaign can have 2 emails in it, or 5, or 10, or more.

Automatic emails can be set up to be sent out: days apart, weeks apart and even months apart. That all depends on what message you are trying to convey, and the buying cycle of your customer.

There are several benefits to using Autoresponders:

1. You can write the emails in advance, thinking through how you want to communicate your message. This is where you can fine-tune your message and create the balance between not enough information and too much information.

2. You don’t have to remember to send the next email in the sequence. With an Autoresponder, you “set it, and forget it”.

3. You can put hundreds (or thousands) of people on the same Autoresponder Campaign.

4. You can have many different Autoresponders with different purposes. For example, you might have 1 Autoresponder Campaign designed to help you acquire new clients, and a completely different campaign for following up with your past clients.

5. Autoresponders help you get organized and make you look more professional.

You might think Autoresponders are just for the marketing gurus, but this is no longer the case. There are several systems that make it easy to build and maintain campaigns, including AllClients.

In AllClients we walk you through these 3 simple steps:

1. Write your emails.

2. Decide what the time frames should be, between each send.

3. Go to a single screen in AllClients and build your Autoresponder campaign.

No prior experience needed!

One more thing. People ask: What is the difference between an Autoresponder Campaign and an Email Drip Campaign? In most cases these terms are used interchangeably. Originally, “Autoresponder” referred to just a single automatic email sent. Over time, the term “Autoresponder” evolved to include the series of emails sent after the initial automatic email response.