Before we talk about how to set up a killer email campaign, let’s define what an email campaign is. An email campaign is a series of emails sent to a client or a prospective client over a fixed period of time. Here is an example of a killer email campaigns you can set up yourself:
A Customer Email Campaign:
Purpose: To keep your name in front of them in order for you to do more or repeat business with them, and to encourage them to refer their friends and family to you. How to do it: Assuming you had a good experience with this client and/or have a good relationship with them, set up an email campaign to contact this person once a month. You should create at least 24 emails so the campaign can last 2 years. Be sure to use an email system that forces permission based emails, so you are not seen as a spammer.
Step 1: Write all 24 emails
The emails you create should be short and feel personal: Pretend you were emailing a friend. Like this:
In case I didn’t tell you this, I wanted to let you know that we have monthly classes at the shop on how to keep your carpets fresh and clean without having to hire a carpet cleaner (like me)!
The classes are on the first Tuesday of the month at 7pm, and of course are free of charge.
I hope to see you here sometime soon!
ABC Carpet Cleaning and Restoration
Step 2: Come up with the best order for your emails and how far apart you want to send them. Ie. Monthly, every 3 weeks, every 6 weeks, etc…
Step 3: Go into your email marketing system and connect the emails, the order and when to send them out, thus creating your email campaign. This step might sound big and complicated, but in a good email marketing system you should be able to complete this step in about 5 minutes. (Say for instance, AllClients.com)
Step 4: Now go into your database and filter your contacts down to past customers, and then assign them to your new killer campaign. (This step should take you less than 1 minute if you have a decent system)
Now you can go play golf, or go on vacation, or go clean out the garage. Your email campaign is on Auto-Pilot and you won’t have to lift another finger for 2 years!
Once you have your customer campaign set up, you will want to set up one for cold leads, warm leads and past customers as well.