How would your business improve if you were excellent at follow-up?
What if you followed up with all of your marketing leads on a regular basis? You sent periodic emails to your prospects with information, offers or just reminders that you are available and ready to do business when they are.
What if you kept track of all the emails that needed to be sent to all the leads, and sent them out at the right time and on the right days?
Not just keeping your hot leads hot, what if you also were able to stay in touch with all of you past customers. Periodic emails to your past customers would remind them of the great experience they had with you, remind them to do business with you again, and encourage them to refer their friends and family to you.
Most of us are terrible at follow-up and therefore regular follow-up doesn’t get done.
A Sequential Autoresponder is an automatic follow up tool that will put all of your business follow-up on Auto-Pilot. It is one of the most important tools to have in your small business.
It’s like having a machine where you can dump all of your leads into a funnel at the top of the machine. The machine will do magic things inside and then the machine will notify you when one of the leads inside wants to talk with you about doing business.
Now that’s powerful and will have a huge impact on your business.
A good Sequential Autoresponder will be easy to setup, easy to customize, and easy to see how it is working.
After all, if your “machine” is cumbersome, clunky, and hard to figure out, that’s the same as you doing it yourself – you will never take the time to learn it and it will never get done.
Here is how a good Sequential Autoresponder will work:
Someone will fill out a webform on your website asking for more information. When this happens the Autoresponder will automatically enter their contact information into your database, and then start them out on your Sequential Autoresponder campaign.
(You will also be able to add in leads from other sources besides your webforms and easily start them out on your email campaigns)
These new leads would get an email right away thanking them for filling out your form and sending them a special report or other information you promised them. Then 2 days later they would get another email from you asking if they had a chance to read the info. Then 1 week later another email, etc…
The content will be completely up to you and the time period between emails is your decision as well. No one knows your business better than you do and no one knows how to best communicate your offering better than you do.
Although a sequential autoresponder is a very important part of any small business, it doesn’t have to cost you an arm and a leg to get one. You can pay more than $300/mo for a fully integrated Autoresponder system, but if you shop around, you can find excellent alternatives that will do the job for under $30/mo.
